On-Page SEO Ulm
Good SEO is sustainable
SEO offers a visible and effective search presence
On-page optimization is an important part of search engine optimization and includes all measures that you can take directly on your website to improve visibility, rankings or conversions.
Content plays a particularly important role here, but technical aspects such as the structure of the source code or internal linking are also improved in the course of on-page optimization.
No optimization without analysis and monitoring
Search engine optimization is fundamental to success
It is important that you consider a combination of many individual factors in on-page optimization. In order to improve your agreed goals in a structured way, you need precise analyses and regular monitoring.
Without a goal and root cause analysis, it will be difficult to optimize the structure or content of your website.
In extreme cases, haphazardly implemented measures can even have the opposite effect and cause your stable keyword rankings to plummet or your conversions to decline.
SEO is the lifeline of online marketing
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The components of on-page optimization
There is no fixed approach to on-page optimization. However, it is important that you make the measures and analyses as comprehensive as possible in order to take advantage of all opportunities to improve your rankings (or other KPIs).
Although there are no set components or structures for on-page improvement of your websites, this list is intended to briefly outline as many elements as possible and divide them into four main areas.
The most important technical components of a website include the server speed, the source code and the IP address.
The server response time influences the evaluation by search engines and is therefore an important factor for on-page optimization.
A well-structured source code can improve the performance of the page by removing superfluous code or compressing certain elements.
The use of a separate IP address for a web project signals to search engines that it is a special page and can help to avoid bad neighborhoods.
The term "content" here refers not only to visible elements such as text or images, but also to elements that are invisible to the user, such as alt tags or meta information.
The text is an important part of content and should be aligned with the terms and keyword combinations to be optimized in order to describe the topic accurately and comprehensively. Structuring the text using paragraphs, bullet point lists, H-headline tags, bold or italics also contributes to optimization.
Images and videos are also important elements of content and can be optimized to increase the attractiveness of the page for the user and achieve good rankings in the image search.
Meta information such as the meta title and meta description are not visible to the user, but play an important role in on-page optimization and should be optimized in close cooperation with text and images in order to achieve a high degree of homogeneity in terms of keywords and topic.
Internal linking helps to control visits from bots and at the same time optimize navigation for users.
To achieve this, it is important that the menus are carefully structured and that the hierarchy of the website comprises no more than four levels. The fewer levels there are, the faster bots can reach and crawl all subpages. Internal linking can also be used to control the distribution of link juice and increase the relevance of a subpage in relation to a specific keyword.
A good structure of page information is important for navigating users and search engine crawlers. To avoid duplicate content, canonical tags should be checked or pages should be provided with the noindex attribute.
The URL structure, the use of SEF URLs and the URL length can also be part of on-page optimization. Pages that are not particularly rich in content and are worthless for the Google index should be excluded from the search results using the robots meta tag and the "noindex" attribute.
The design of websites today is often geared towards usability, with elaborate graphics being replaced by simple graphics in order to increase the functionality of the site. The same also applies to JavaScript applications.
Mobile optimization is carried out to ensure that the content can also be easily accessed on mobile devices such as smartphones or tablets. The file sizes of images and graphics should be kept as small as possible to reduce the loading time of the website.
Elements on the page should encourage the user to take action and interact with the website. Further information on on-page and off-page optimization can be found in the Searchmetrics ranking factors overview.
The most important technical components of a website include the server speed, the source code and the IP address.
The server response time influences the evaluation by search engines and is therefore an important factor for on-page optimization.
A well-structured source code can improve the performance of the page by removing superfluous code or compressing certain elements.
The use of a separate IP address for a web project signals to search engines that it is a special page and can help to avoid bad neighborhoods.
The term "content" here refers not only to visible elements such as text or images, but also to elements that are invisible to the user, such as alt tags or meta information.
The text is an important part of content and should be aligned with the terms and keyword combinations to be optimized in order to describe the topic accurately and comprehensively. Structuring the text using paragraphs, bullet point lists, H-headline tags, bold or italics also contributes to optimization.
Images and videos are also important elements of content and can be optimized to increase the attractiveness of the page for the user and achieve good rankings in the image search.
Meta information such as the meta title and meta description are not visible to the user, but play an important role in on-page optimization and should be optimized in close cooperation with text and images in order to achieve a high degree of homogeneity in terms of keywords and topic.
Internal linking helps to control visits from bots and at the same time optimize navigation for users.
To achieve this, it is important that the menus are carefully structured and that the hierarchy of the website comprises no more than four levels. The fewer levels there are, the faster bots can reach and crawl all subpages. Internal linking can also be used to control the distribution of link juice and increase the relevance of a subpage in relation to a specific keyword.
A good structure of page information is important for navigating users and search engine crawlers. To avoid duplicate content, canonical tags should be checked or pages should be provided with the noindex attribute.
The URL structure, the use of SEF URLs and the URL length can also be part of on-page optimization. Pages that are not particularly rich in content and are worthless for the Google index should be excluded from the search results using the robots meta tag and the "noindex" attribute.
The design of websites today is often geared towards usability, with elaborate graphics being replaced by simple graphics in order to increase the functionality of the site. The same also applies to JavaScript applications.
Mobile optimization is carried out to ensure that the content can also be easily accessed on mobile devices such as smartphones or tablets. The file sizes of images and graphics should be kept as small as possible to reduce the loading time of the website.
Elements on the page should encourage the user to take action and interact with the website. Further information on on-page and off-page optimization can be found in the Searchmetrics ranking factors overview.
The most important technical components of a website include the server speed, the source code and the IP address.
The server response time influences the evaluation by search engines and is therefore an important factor for on-page optimization.
A well-structured source code can improve the performance of the page by removing superfluous code or compressing certain elements.
The use of a separate IP address for a web project signals to search engines that it is a special page and can help to avoid bad neighborhoods.
The term "content" here refers not only to visible elements such as text or images, but also to elements that are invisible to the user, such as alt tags or meta information.
The text is an important part of content and should be aligned with the terms and keyword combinations to be optimized in order to describe the topic accurately and comprehensively. Structuring the text using paragraphs, bullet point lists, H-headline tags, bold or italics also contributes to optimization.
Images and videos are also important elements of content and can be optimized to increase the attractiveness of the page for the user and achieve good rankings in the image search.
Meta information such as the meta title and meta description are not visible to the user, but play an important role in on-page optimization and should be optimized in close cooperation with text and images in order to achieve a high degree of homogeneity in terms of keywords and topic.
Internal linking helps to control visits from bots and at the same time optimize navigation for users.
To achieve this, it is important that the menus are carefully structured and that the hierarchy of the website comprises no more than four levels. The fewer levels there are, the faster bots can reach and crawl all subpages. Internal linking can also be used to control the distribution of link juice and increase the relevance of a subpage in relation to a specific keyword.
A good structure of page information is important for navigating users and search engine crawlers. To avoid duplicate content, canonical tags should be checked or pages should be provided with the noindex attribute.
The URL structure, the use of SEF URLs and the URL length can also be part of on-page optimization. Pages that are not particularly rich in content and are worthless for the Google index should be excluded from the search results using the robots meta tag and the "noindex" attribute.
The design of websites today is often geared towards usability, with elaborate graphics being replaced by simple graphics in order to increase the functionality of the site. The same also applies to JavaScript applications.
Mobile optimization is carried out to ensure that the content can also be easily accessed on mobile devices such as smartphones or tablets. The file sizes of images and graphics should be kept as small as possible to reduce the loading time of the website.
Elements on the page should encourage the user to take action and interact with the website. Further information on on-page and off-page optimization can be found in the Searchmetrics ranking factors overview.
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