SEA Agency Ulm
What is SEA?
SEA stands for "Search Engine Advertising". This means that companies can place advertisements in search engines such as Google or Bing.
This is a PPC marketing method in which advertisers only have to pay for ads that are actually clicked on. In everyday life, the term SEA is often used synonymously with "Google Ads". However, Google Ads also offers advertising opportunities outside of Google Search, such as banner ads in the Display Network or video ads on YouTube.
A particularly interesting aspect of SEA is that users already have a specific interest in certain topics, products or services because they are searching for them.
Why SEA is important for your company
Do you want to advertise your services or products and achieve a rapid increase in sales? Or do you want to maximize your brand awareness through ads in the Google network or videos on YouTube? Then SEA should not be missing from your marketing mix!
To ensure that your company is displayed prominently in search results on search engines such as Google, it is important that your target group quickly becomes aware of your products or services.
In SEA, we place ads on the search results page of search engines, especially Google, and define which search queries the user must search for in order for your ads to be displayed. However, we also place display or video ads outside the search results page. The display ads are shown as banners on well-known websites on the Internet, while the video ads appear on the world's largest video platform, YouTube.
In the SEA channel, we can define a granular display of ads according to user signals. This way, we ensure that your ad reaches the right target group. You also get a targeted use of your budget, which can help increase your sales or raise awareness of your brand. This strategy allows you to target potential customers and lead them directly to your company website.
Would you like more?
Do you want to advertise your services or products and achieve a rapid increase in sales? Or do you want to maximize your brand awareness through ads in the Google network or videos on YouTube? Then you shouldn't forget SEA in your marketing mix! Try it out and place ads in the SEA channel now. You'll be surprised how quickly you can achieve the results you want.
Your advantages with SEA
How does SEA work with we.Beyond?
"In our first consultation, we get to know each other and discuss your business goals and the products and services you offer. We want to find out more about you and your priorities and plan the start of our collaboration with you. This meeting is non-binding and helps us to get to know each other better."
"Next, we carry out a potential analysis in which we research relevant search terms and target groups for your services or products. We check these for relevance, search volume and click costs (CPCs). The information on CPCs shows us how much each click on an ad for a specific keyword costs. At the end of this process, we can estimate how high the media budget should be to achieve your goals. If you are already active with search engine advertising (SEA), we will review your account performance in an audit."
"Once we have determined the search terms and the media budget, it's time to implement the advertising campaign. If you don't already have one, we will create an Ads account for your company. In this account, we configure the search terms, ad formats, content and target group settings. For display and video campaigns, we set up the strategic playouts. If necessary, our design team will support you in the creation of advertising materials."
"We're ready to go: your campaigns will go live and your company will be visible in search results, the display network or YouTube from now on. In your personalized, interactive SEA report, you can track how the performance of your ads is developing and which measures we are implementing for you. This allows you to keep an overview and follow the development of your campaign closely."
"Now that the account and campaign structure are set up, we will take care of the long-term management and optimization of your Ads account. Through constant optimization, e.g. by testing different ads, bidding strategies or ad texts, your visitors will become even more relevant and convert more frequently. We will regularly coordinate new goals and changing priorities with you to ensure that we are always up to date."
SEA or SEO?
Companies often ask us whether they would rather invest in SEO or SEA.
We say: Never choose between SEO or SEA - both channels play important roles in the digital marketing mix.
Ideally, SEA and SEO come from the same provider so that the strategy is optimally coordinated and both channels can complement each other. SEA gives your website the necessary boost and you collect valuable data about your users' behavior.
These findings can be directly incorporated into the management of SEO measures measures. If both channels work hand in hand, they can coordinate their measures and you save valuable time
Act now!
Now is the perfect time to invest in search engine advertising (SEA)! Our experienced SEA agency staff are ready to rank your business in search results and reach your target audience. Contact us now to find out more about our services and start your advertising campaign!"
