Off-Page SEO Ulm
More popularity for your site
Offpage optimization:
Search engine optimization outside your website
This includes all measures you can take outside your website to improve your ranking in the search results of Google and other search engines.
As a rule, the implementation consists of building up as many high-quality and topic-relevant backlinks as possible.
This is why off-page optimization is often equated with link building. However, this does not capture the term in its entirety. The counterpart to off-page optimization is on-page optimization. Alternative terms are "onsite optimization" and "offsite optimization".
Goals of off-page optimization
The aim of off-page optimization, as with search engine optimization in general, is to achieve top rankings in the organic search results. However, this form of optimization should never be viewed and used in isolation.
Websites and thus rankings can only be sustainably improved in conjunction with on-page optimization. Originally, off-page optimization was often associated with an increase in page rank.
Today, however, it is generally about improving the reputation of your website. The Google Page Rank was removed as a visible parameter for webmasters in mid-2016.
The aim of off-page optimization is to increase the link popularity (total number of backlinks) and therefore the domain popularity (number of linking domains). In this way, the reputation of the website can also be increased. Webmasters and SEOs can significantly increase the trust of your website by optimizing and controlling off-page factors.
Another goal in the off-page area is to increase traffic. The approach here assumes that a backlink from a highly frequented website also generates more visitors via this link. A positive side effect of stronger linking and the resulting increase in traffic figures is that Google receives more user signals.
Positive user signals such as a long dwell time, a low bounce rate and a high CTR can in turn have a beneficial effect on the ranking.
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Backlink building as a central factor in off-page optimization
Cross-references from websites to other websites, so-called backlinks, are important indicators for search engines as to how important and relevant a website is for a search query. A backlink can be seen as a kind of "recommendation" or reference of a website for another website.
Various factors play a role in the evaluation of inbound links by search engines, such as the placement of the link on the linking website, the domain authority of this page, the anchor text used and the topic-relevant connection between the linking and the target page.
As a rule, backlinks for a website develop naturally, i.e. automatically, based on the existing content. In SEO practice, however, attempts are made to positively influence the number of links to a website by building up backlinks.
In the area of off-page search engine optimization, there are two types of backlink building: passive and active.
In SEO, passive backlink building refers to the method of encouraging users to link through your own high-quality content.
The better the quality of the content on your website, the more likely users are to link to your site.
Therefore, the creation of unique and relevant content forms the basis for effective backlink building that meets the needs of users.
Active backlink building refers to the targeted control of link placement.
Measures for active backlink building can be found in content marketing, for example, where website operators place guest articles or other content on other websites and insert links to their own website.
The distribution of links to your own website via social media is also part of active backlink building.
In SEO, passive backlink building refers to the method of encouraging users to link through your own high-quality content.
The better the quality of the content on your website, the more likely users are to link to your site.
Therefore, the creation of unique and relevant content forms the basis for effective backlink building that meets the needs of users.
Active backlink building refers to the targeted control of link placement.
Measures for active backlink building can be found in content marketing, for example, where website operators place guest articles or other content on other websites and insert links to their own website.
The distribution of links to your own website via social media is also part of active backlink building.
In SEO, passive backlink building refers to the method of encouraging users to link through your own high-quality content.
The better the quality of the content on your website, the more likely users are to link to your site.
Therefore, the creation of unique and relevant content forms the basis for effective backlink building that meets the needs of users.
Active backlink building refers to the targeted control of link placement.
Measures for active backlink building can be found in content marketing, for example, where website operators place guest articles or other content on other websites and insert links to their own website.
The distribution of links to your own website via social media is also part of active backlink building.
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